Eastside ABA
Bridging the gap between great branding and practicality.
Eastside ABA came to us with a vision: to be more than just a therapy provider; they wanted to be a trusted ally for families navigating the challenges of autism care. They needed a brand that didn’t just talk about support but felt like it. Our task was to capture this heart and soul and shape it into a brand that genuinely resonated with the families they serve.
We dove deep into Eastside ABA’s world, connecting with the people behind the mission and the families they uplift. From there, we built a brand that feels like a warm welcome. We crafted a visual identity that speaks of calm and trust—a color palette that feels like a deep breath. The new logo, clean and approachable, represents the steady guidance Eastside ABA offers its clients.
Soft Evergreen
Lavander Breeze
Sunlit Peach
Tranquil Sea
Emerald Bay
Guiding Families with Care, Connection, and Compassion Every Step of the Way
With this refreshed identity, Eastside ABA stands out as a true partner in care. The brand exudes empathy and professionalism, helping families feel that they’re in the right place, with people who genuinely care. Eastside ABA isn’t just a brand—it’s a beacon of hope, embodying a journey toward growth and connection that families can count on every step of the way.
Soft, comforting, and thoughtfully designed.
As part of the refreshed brand experience, we designed a sensory plush toy that became both a functional tool and a symbol of their supportive approach. This plushy wasn’t just a toy; it was crafted to provide sensory comfort, a tool that caregivers and therapists could rely on to help children self-regulate and find calm. Beyond its tactile benefits, the plushy has become a powerful brand differentiator—something uniquely Eastside ABA that families could take home.
A fresh and impactful look
To bring the brand to life, we revitalized their homepage, transforming it into a welcoming space that reflects their supportive mission. Alongside the website, we developed a full set of marketing templates that allow Eastside ABA to share their message consistently across every channel.
Partnering with ANEWBrand was a game-changer for Eastside ABA. Their expertise, creativity, and collaborative approach made this an incredible experience. Highly recommend!
April Vian: CEO | eastside aba
