WaFd Bank
Telling an iconic banks’ story through branded content.
When WaFd Bank unveiled its newly renovated headquarters in the heart of Downtown Seattle, it wasn’t just about a building facelift; it was an invitation to reimagine the connection between brand and city. The bank envisioned a space where every corner, every glance, felt alive with its values, heritage, and mission—a place that would reflect the pulse of Seattle itself.
Our mission was to bring this vision to life through an always-on, immersive digital signage content strategy. We mapped out the bustling foot traffic patterns and crafted an experience that would engage people every moment they were within sight. Using strategically placed digital zones, we created a rhythm of branded micro-moments. These moments—spanning four distinct categories—told WaFd’s story in bursts of captivating 4K video and custom animations, designed to echo the bank’s commitment to innovation and community impact.
Micro-moments that matter
Each piece of content wasn’t just there to inform; it was there to spark connection. From highlighting local events to featuring real-time brand moments, the screens became an extension of WaFd’s relationship with Seattle—a dynamic, ever-evolving narrative that resonated with visitors, staff, and city dwellers alike.
Scaling this storytelling approach across multiple locations, we ensured WaFd’s brand remained fresh and relevant wherever it touched. With content that evolved seamlessly based on current events and announcements, WaFd became more than just a bank—it became a living part of the Seattle community, a trusted presence woven into the city’s fabric.
“ANB were able to bring our content messaging to life at WaFd Bank like never before. Their creative team was exceptional to work with as we executed on new visual technology. It is a WOW project!”
Brad Goode: Chief Marketing Officer | WaFd Bank
