Ready to disrupt the ordinary?
Strategic thinking and design crafted with empathy, purpose, and grit.
What we’ve been up to lately:
Why, yes… we did rebrand ourselves too!
Branding for the greater good of humankind.
Branding for the greater good of humankind.
Helping your brand stay relevant and growth-focused.
Impact-First Approach: We design brand strategies and visual identities that align with your mission, ensuring every touchpoint resonates with your values and audience.
Strategic Insight: Our process is rooted in deep research and strategic planning, focusing on the unique challenges and opportunities within your particular sector.
Sustainable Growth: We provide the tools and guidance needed to expand your reach and sustain your impact long-term.
Our core services
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We dig deep and get our hands dirty with data because flying blind isn’t a strategy—it’s a disaster waiting to happen.
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We cut through the fluff to craft a brand that actually stands for something, because generic isn’t an option.
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Pretty doesn’t cut it—our designs don’t just look good, they demand attention and spark action.
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We create experiences that make your audience fall in love with your brand—or at least remember you for all the right reasons.
Our sphere of influence:
Why work with us?
Aligned values.
If you’re here to make a difference, not just a dollar, we’re your people. Otherwise, there’s the door.
Proven success.
We’ve turned purpose-driven visions into thriving brands—no fluff, no excuses, just results.
Real relationships.
We don’t do fake smiles or handshakes; we’re here for the real deal—transparent partnerships that actually move the needle.
What we believe.
We believe in purpose-driven branding.
Branding is more than just a logo, it's the soul of your organization. It's the story you tell, the impact you make, and the legacy you leave. We’re here to make sure that story is unforgettable.
Smart marketing is strategic marketing.
There’s no shortage of noise in the world, but we believe in cutting through it with precision. We identify the channels that matter most and zero in on strategies that deliver results without wasting a dime. It’s not about doing more; it’s about doing what works.
Radical differentiation wins.
We don’t just play the game; we aim to change it. Brand strategy is about outmaneuvering your competition with bold moves and unapologetic differentiation. If you’re looking to blend in, we’re not the right partner for you.
No fluff & no bullsh!t.
We keep it real— always. In a world full of empty promises and shiny distractions, we stand firm in delivering the truth. No filler, no fluff, just honest, effective strategies that drive your mission forward.
The right path is rarely the easiest.
We’re not here to sugarcoat it. The smartest branding and marketing choices often require tough decisions and a willingness to take the road less traveled. We’ll push you to think bigger, act braver, and stay true to your mission.
Design with a purpose, not pretense.
Design is more than aesthetics; it’s a powerful tool for communication. We ensure that every design choice serves a purpose and enhances your brand's impact. And no, it doesn’t have to break the bank.
By the way… work should be fun!
We’re serious about what we do, but we’re not afraid to have a good time along the way. Great work happens when we collaborate with great people, share a few laughs and break bread.
The ANEWBrand Story
After nearly a decade of dynamic collaboration, Steven Picanza and Roger Starkweather launched ANEWBrand in 2022 combining their extensive experience and creative brilliance to help businesses not just stand out, but flourish in a competitive world. With a blend of creative flair and strategic acumen, they transform brand vision into compelling brand narratives that captivate and inspire.
Our collective experience includes: Pieology | MGM Resorts | Visenze | JFS Delaware | IDG Media | Holland America Line | Dr. Teal’s | Academy Sports+Outdoors | Dude Wipes
Branding + Strategy + Design
ANEWBrand
Branding + Strategy + Design ANEWBrand
Our mission: To build brands that not only look good but also feel right, resonate with people, and drive impact—brands that stand out and stand for something, fueling both growth and positive change.
Our rules of engagement are simple.
1. We don’t work with a**holes
2. We don’t work for free
3. We have fun and keep it real, always
Is your brand truly connecting with your target audience?
Let's craft a strategy that not only makes you stand out but also makes you the go-to choice for those who matter most for today and tomorrow.
Interested in working together? We always love the opportunity to meet new people and do work-class work.
Fill out some info and we will be in touch shortly!
ANEW Brand is proud to be officially certified as an LGBTQ+ business!