Seattle Sports Commission
Championing Seattle
We believe in the transformative power of sports to inspire and unite our community and are dedicated to championing Seattle as a world-class sports destination, helping to create unforgettable experiences for athletes, fans, and residents alike.
Driven by our passion for sports and our commitment to civic excellence, we’re steadfast in our idea that every athlete deserves the chance to compete at the highest level, and that every fan deserves the opportunity to witness greatness firsthand.
Inspired by the resilience, determination, and innovation that define our city, we’re a community of advocates, a community of dreamers, a community of champions.
Night Blue
Field Green
Storm Sky
Champion Yellow
Bay Green
Clear Sky
We reimagined what a sports commission could be.
Creating a brand strategy that can forge a positive path forward, we set out to rewrite the rules on what a sports commission should look, sound, and feel like. The results? An iconic brand system ready to grow with the emerald city.
Building a brand system
With multiple events and initiatives falling under the SSC brand, we architected the nomenclature and design system for each individual brand to establish its own unique identity, enabling greater market flexibility and reducing the risk of brand dilution across their diverse brand extensions.
“The team at ANEWBrand brought a thoughtful and creative approach to our rebranding journey, and most importantly, they demonstrated a commitment to a successful result that met our expectations.”
Beth Knox, CEO | Seattle Sports Commission
